Acer Launches e-Machines in Yogyakarta

Acer Group of Indonesia to develop successful e-Machines for users in Yogyakarta.

This product is the result of Acer Inc. merged with Packard Bell and Gateway. According to Helmy Anam, Head of the Marketing Communications Department's Acer Group, the success of this merger at the same time strengthen Acer to implement the multibrand strategy that consists of four brand, namely Acer, Packard Bell, Gateway and e-Machines.

Everything is based on unique users, but still maintain the characteristics and the character of each brand, said Helmy told reporters before the launch of eMachines in the Hotel Melia Purosani of Yogyakarta on Wednesday (17/12/2008).

Helmy added availability of e-Machines in Indonesia will be able to expand the PC penetration, especially for beginning computer users, Small Office Home Office (SOHO), and among students or students.

"This is certainly the future will be the solution for the region in order to access technology with affordable, reliable and comfortable," he said.

He said that currently, the Acer has Servive Customer Center in four cities, namely Jakarta, Surabaya, Yogyakarta and Medan.

While specific to the e-Machines, which began available since November 2008 and, Helmy said, will be available with a series of laptop eMD720-320516Mi.

The opportunity was also Helmy offensive that Acer currently has also taken over HP's position as the No. 1 PC brand in Indonesia with 16.6 percent market share, while HP's subsequent 14.0 percent, as data from the IDC PC Tracker for Q4 2007.

"The third quarter 2008 we reached the second position in the global PC to a mobile or as much difference between 300 thousand units of Hewlett Packard's PC sales," he said.

With the presence of e-Machines in Yogyakarta is believed to have opened the market potential that can strengthen Acer's position in Indonesia.